How to build a better exhibition booth
It's here - that time of year when businesses gather their crews, pack up everything they own and head down to some cavernous hall to sell their wares to thronging crowds of targeted shoppers. Expo...
View ArticlePromotional products feed customer fondness for ‘free stuff’
*Promotional Products*Local companies feed customer fondness for free stuff
View ArticleCompanies can survive, even thrive, during a recession
Recently, I heard two series of local radio ads that I found refreshing. One is for a siding company and another for an HVAC firm. They send a similar message: "We're trying to keep our business going...
View ArticleAd strategies scrutinized during downturn
All Super Bowl party guests in Columbia got a taste of Les Bourgeois Vineyards whether they bought a bottle or not. The Rocheport winemaker aired the first television commercial of its new ad campaign...
View ArticleLocal political campaigns using social networking
*Social Networking*Local campaigns use Facebook and Twitter to garner votes and financial support.
View ArticleElly’s Couture catches customers on Web
Three weeks ago, Elly’s Couture went international. The boutique clothing store on Broadway had already shipped designer clothes and jewelry ...
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